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You are definitely not alone! I feel this every single year. It’s so disappointing when you’re excited to find a standout piece and everything is just mass-produced.
The biggest letdown for me is always the costumes. Rack after rack of the same thin polyester outfits that half the party will be wearing. I’ve started using those stores for basic supplies only, like fake cobwebs, and then I focus my energy on Etsy and local thrift stores to put together a truly unique outfit. Finding a creative costumes is half the fun of Halloween, and those pop-up shops completely miss the point.